Creating Value from Social Media – Captive Reach from Friends of Parallel6

If you are interested in a new way of using social media and mobile technologies to create value, read on…

Imagine a scenario where a family walks into San Francisco Centre, receives a welcome message and a promo for Gymboree on mom, dad and junior's mobile phones. This event then leads them to purchase, and a sharing incentive in a reward point structure motivates them to share with friends… and more sales take place.

Welcome/promo -> purchase -> share -> friends purchase -> friends share…

As of 3pm PDT, 1/24, Gymboree had 176,862 connections on Facebook, and 6349 followers on Twitter.
If only Gymboree could break into the second degree of their fans' connections (1:200), that would be reaching 35,372,400(!) more people on Facebook alone.

What if Gymboree stores can target shoppers in the vicinity, to welcome, remind, and perhaps incent them to stop by and make a purchase?

...

I’m not a social media super user myself, but the patent-pending Captive Reach Rewards technology with Geo Location that powers this is pretty cool stuff. Social Media is (still) hot, but there aren’t a lot of real innovation that create value with it for organizations.

If you are in retail/hotel/golf or other industries with some kind of member-based structure looking to grow business with the help of social media, take a look at this on parallel6.com. This file gives a good idea of the power of this technology, but is no where close to their demo, which shows (in real time) so many opportunities for businesses to reach their “fans” and friends when they are in the market!

I've now known David, the CEO of Parallel6, for several years, and this is one of the most (if not the most) exciting offer he and his team have created. This technology not only turns fans to ambassadors while getting businesses to generate more revenue, it also turns friends to ambassadors: I'd be happy to make introduction for you and Parallel6 if this can help your business grow.