Monday, August 08, 2011

Top 10 Mistakes in Demo Pitch (by Demo Coach Nathan Gold)

This can be quite useful as Plug and Play Startups gear up for their pitches to VCs (go Krowder!). Thanks to Nathan Gold for sharing at http://democoach.com/

1. Weak opening
2. Slides abuse (don't ever use dense slides)
3. Similarity & analogy metaphors
4. Power thieves (use pauses)
5. Clickfest demo (TMI/long/deep... count the # of clicks)
6. Terrible online ettiquette
7. lack of enthusiasm
8. Cultural unawareness
9. poor Q&A
10. Toooo many slides

Many of these may sound trivial, but it's easier said than done.

Earlier this summer, I started working with the guys who started Krowder, an early stage startup that is building a community supported delivery platform revolutionizing the way packages will be picked up and delivered locally by taking advantage of the economies of crowd-sourcing.

As demo day approaches, we need to get our audience excited about what we are excited about, in a mere few minutes. We'll have to have a good story, keep it very short, show a killer demo, and close with a call-to-action that flood people our way.

One of my all time favorite quotes is "If I have to make a two-hour speech, I can prepare it in 10 minutes. If it is a 10-minute speech, then it can take me two hours." (Winston Churchill). Let the preparation begin!