Sunday, November 13, 2011

Wrong Place at the Wrong Time...

Exactly a week ago, I was at the wrong place at the wrong time (intersection car accident in NYC).

It was near the JFK airport in NY, I had just finished facilitating a workshop at Stony Brook, and got a suggestion for dinner from the hotel concierge.

The expressway north heading toward Flushing was slow to a crawl, so I exited and filled up the tank, then was ready to re-enter the expressway.

Sitting in the middle lane waiting for the green light at the intersection of the Van Wyck Expressway (687 north) entrance and Hillside, I was content: it's ~6pm on Sunday in NYC and the weather is cooperating, I might even get a little work done and get to sleep early after dinner!

The green light came, and cars in the lanes to my left and right started moving. I put my foot lightly on the gas pedal. Then in my peripheral vision, I saw a car coming from the right and thought "huh? is this possible?" and within that second, I felt the impact of being hit somewhere in the front of the car. Within the next few seconds, my car spun to the left 90 degrees toward the bridge, while the other car spun 180 degrees, returning to hit my car's left and driver side. My car was getting dangerously close to the concrete pole and the voice in my head kept repeating: "don't hit the pole, don't hit the pole!"

Things appeared to be happening in slow motion as I saw my life flashing by and thought:"I'm going to die". When the cars stopped moving, I returned to reality. I moved my feet, my arms, my legs and my head, everything appears to follow command.

At this time, a man was speaking to me outside of the car: "Are you okay? Get out, your car is leaking, it may blow up!" Well, my driver door is molded to the other car's driver door (with all the turns, the other car is now pointing to the opposite side of its original direction of traveling, while my car was 90 degrees off from the original course), and the passenger door is less than a foot from the concrete pole I was desperately avoiding. I yelled back:"I can't! I'm stuck." "Climb out of the back!"

My knee was hurting and I was shaking all over. The same man walked up to the driver of the other car, and said "What were you doing? she had the green, I was behind her."

Long story short, after informing the appropriate authorities, waiting for the police, and getting the car ready for towing, taking a taxi to JFK, and getting a replacement rental car (thank you, Hertz, for making things easy, I've been and will continue to be a loyal customer), I was exhausted, hungry and phone battery was drained.

Shortly after 10pm when I finally walked into the hotel lobby after dinner, I was greeted by the lady at the front desk saying urgently:"Your husband has been trying to reach you, please call him back."

"They can't find the car that needs to be towed, it may be impounded or stolen."

Is this really happening? Do I really need to file two police reports within three hours? I caught myself from self pity and dialed 911 again.

Life happens, and you just have to deal with it.

Close to 11pm, I got a call of relief while still with 311 on the phone: "AAA located the vehicle."

I relaxed and tears started flowing down my cheeks. Through this ordeal, I had forgotten to nurse my sore knee and pay attention to what else that may need attention.

I have often had the luck or planned to be at the right place at the right time, to capture opportunities to advance or to help others. Being jerked into life's realities gives me different perspectives:

- You can do a lot of planning but sometimes things just happen outside of your control.
- I need to treasure each day and live it to the fullest so I don't have regrets if things do happen
- If I am a witness to an accident (or something else) I will also provide my account of the event (which I hope the man driving the vehicle behind mine would come around and do so), as the parties involved may not be able to fully account what has happened
- I have a new appreciation for the work processes and compassion of emergency workers: it helps to hear words of comfort: are you safe? do you need medical attention? Have you contacted family?

With Thanksgiving coming up, I'm especially thankful to be around friends and family, having come out of that accident with these new perspectives.

Tuesday, September 06, 2011

When GPU Computing meets Advanced Analytics

In August the HPC/GPU Supercomputing Meetup Group featured a talk that generated much interest in both the GPU and the advanced analytics communities.

As an effort to expand readership, I posted the blog at NVIDIA's blog site as a guest author. Thanks to Will Park of NVIDIA for his help and suggestions.

We would love to hear your experience using GPUs to accelerate analytics: What are the challenges and how did you overcome them? How viable do you find GPUs accelerating advanced analytics? How much of the BI analytics market can GPU effectively address?

About the HPC/GPU Supercomputing Meetup Group:
As this is just one of many stimulating talks and discussions at this Meetup group, here is some background: Dr. Jike Chong initiated the Silicon Valley group in February this year, the group has attracted 200+ members, many of them pioneer parallel software practitioners who are passionate about high performance computing and GPU supercomputing. If you find topics in these areas interesting, join the discussions on Monday September 12!

Monday, August 08, 2011

Top 10 Mistakes in Demo Pitch (by Demo Coach Nathan Gold)

This can be quite useful as Plug and Play Startups gear up for their pitches to VCs (go Krowder!). Thanks to Nathan Gold for sharing at http://democoach.com/

1. Weak opening
2. Slides abuse (don't ever use dense slides)
3. Similarity & analogy metaphors
4. Power thieves (use pauses)
5. Clickfest demo (TMI/long/deep... count the # of clicks)
6. Terrible online ettiquette
7. lack of enthusiasm
8. Cultural unawareness
9. poor Q&A
10. Toooo many slides

Many of these may sound trivial, but it's easier said than done.

Earlier this summer, I started working with the guys who started Krowder, an early stage startup that is building a community supported delivery platform revolutionizing the way packages will be picked up and delivered locally by taking advantage of the economies of crowd-sourcing.

As demo day approaches, we need to get our audience excited about what we are excited about, in a mere few minutes. We'll have to have a good story, keep it very short, show a killer demo, and close with a call-to-action that flood people our way.

One of my all time favorite quotes is "If I have to make a two-hour speech, I can prepare it in 10 minutes. If it is a 10-minute speech, then it can take me two hours." (Winston Churchill). Let the preparation begin!

Sunday, June 26, 2011

Market Validation

In this and the next few entries, I will share some learning from a series of startup workshops. I will start with marketing sizing and segmentation.

Imagine a VC sees 2000+ business plans a year, schedules 200+ meetings, puts ~20 term sheets together, and closes <10 deals, there is no question that the first meeting is very important. One of the things to do well to stand out in that first encounter is to show that you've carefully thought through your addressable market, and that big markets with high growth rates are in the horizon.

There are six areas to consider, six T's:

Theme: what is the product you are selling (e.g. independent third party verification for ads)?

Team: who are in the founding team (two or three people, their perseverance, domain expertise)? VCs like opportunity and shy away from risks. The more experienced the team is, the clearer the market, the better. Experienced teams plan for the what Ifs? They perform SWOT analysis. A players hire A players and people they trust. Trust among team members is very important.

Terrain: what is the total available market and the addressable market? The first second and third players in the market get most of the shares, about 65%. Where are you going to be?

Timing: Is the market too early too late?

Technology: How will your technology work?

Terms: What is the right exchange for a part of the company? What can the VC firm contribute with beyond money?


Market estimations:
Bottom up: Start with a user, see how much that customer would pay after year one.
Top down: Look at the size of your market.

Next time, a few different paths around making money.

Monday, May 16, 2011

The World of Startup Equity

Startups are hot, and those looking to join startups should be aware of a few things. Thanks to a couple of friends who are startup veterans / serial entrepreneurs for sharing their experience:

First read up on the basics of startup equity for employees.

Next with the knowledge of the startup's current funding position, assess how the options may get affected with another funding event, and get a copy of the perspective company's stock option plan to review, if you can.

Next read up on 83b election and how that you should organize your decisions around vesting schedules.

Finally be aware of different clauses and events so no big surprises take place. Ask the startup founders/executives questions. Experienced founders/executives are often open about the share info and the valuation. It may be a red flag when they are not willing to divulge that information.

Wednesday, April 27, 2011

Much to Learn from a Marketing Analogy

Being in the technology space, I've seen my share of solutions marketing messaging. A recent visit to Pragmatic Marketing webpage shed some light on why technology-based companies' approach to marketing might not be working:

Instead of a tech firm, let's say they were KFC, the message might look like this: "Would you like to buy some packaged dead chicken parts? We’re an end-to-end solution for the killing, chopping, freezing, cooking, and packaging of chicken.”

Does your companies do this?
Ever wonder why your prospects are bored by your messaging?

This certainly gets me thinking about how I market Parasians...

Wednesday, March 02, 2011

Parallel, Concurrent, and/or Distributed Computing?

First there's a bit of confusion (or lack of clarity) in the computing space with the terms "concurrent computing", "parallel computing", and "distributed computing". They do overlap, and there are some distinctions.

Concurrent computing describes the process with which multiple workloads get operated on at the same time. For example, your computer maybe burning a DVD, browsing the web and doing virus checking at the same time. All these workloads are running concurrently - making visible progress from the user's perspective during any given second. But underneath, the workload may be time multiplexing sequentially on the same core in the same processor in the same system, or running on multiple cores or multiple processors or multiple systems at the same time.

Parallel computing is a subset of concurrent computing, where the multiple workloads really are operating on different hardware resources at the same time. The different resources could be different cores or different processors or different systems.

Distributed computing is a subset of parallel computing where the execution takes place on computer systems that are distributed. This is usually motivated by the distributed nature of the location of data, where the computation can take place close to where data is located.

Why should we care about the similarities and differences?

Highly parallel processors such as the modern GPUs are providing the same general-purpose computation capabilities to run business-critical applications at only 1/20th the power and 1/10th the cost.

Development environments for parallel computing have become more accessible. For example, development environments for the GPUs (CUDA and OpenCL) are based on the C/C++ development environment, which allows GPUs’ computational capabilities to be easily accessed by those seeking acceleration solutions for compute-intensive applications.

Distributed computing is easier with availability of Linux and Hadoop, both excellent examples of free and open source software collaboration. Hadoop, a software framework, enables reliable, efficient, and scalable distributed manipulation of large amounts of data (think in TBs and PBs). Hadoop runs well on Linux as a production platform, which can be widely installed on commodity hardware.

The increased capabilities, flexibility, and accessibility of GPUs and Hadoop are fueling the next level parallel and distributed computing innovations to solve compute intensive and/or data intensive problems faced with both increasing throughput and reducing latency requirements.

What new opportunities do you see?

Tuesday, February 08, 2011

Creating Value from Social Media – Captive Reach from Friends of Parallel6

If you are interested in a new way of using social media and mobile technologies to create value, read on…

Imagine a scenario where a family walks into San Francisco Centre, receives a welcome message and a promo for Gymboree on mom, dad and junior's mobile phones. This event then leads them to purchase, and a sharing incentive in a reward point structure motivates them to share with friends… and more sales take place.

Welcome/promo -> purchase -> share -> friends purchase -> friends share…

As of 3pm PDT, 1/24, Gymboree had 176,862 connections on Facebook, and 6349 followers on Twitter.
If only Gymboree could break into the second degree of their fans' connections (1:200), that would be reaching 35,372,400(!) more people on Facebook alone.

What if Gymboree stores can target shoppers in the vicinity, to welcome, remind, and perhaps incent them to stop by and make a purchase?

...

I’m not a social media super user myself, but the patent-pending Captive Reach Rewards technology with Geo Location that powers this is pretty cool stuff. Social Media is (still) hot, but there aren’t a lot of real innovation that create value with it for organizations.

If you are in retail/hotel/golf or other industries with some kind of member-based structure looking to grow business with the help of social media, take a look at this on parallel6.com. This file gives a good idea of the power of this technology, but is no where close to their demo, which shows (in real time) so many opportunities for businesses to reach their “fans” and friends when they are in the market!

I've now known David, the CEO of Parallel6, for several years, and this is one of the most (if not the most) exciting offer he and his team have created. This technology not only turns fans to ambassadors while getting businesses to generate more revenue, it also turns friends to ambassadors: I'd be happy to make introduction for you and Parallel6 if this can help your business grow.

Thursday, January 06, 2011

Dreamforce: yes the force is powerful, and yes there are alternatives


Here’s a belated short post on Dreamforce (12/6-9). I guess I’m not the only one slacking off as first-time followups from booths that I had stopped by are still coming in.

My immediate reaction walking into the conference expo was that force.com has evolved to become such a powerful platform: just about anything can be “plugged” into the force platform. If there are things customers might want to do with the information that may already exist in SFDC, there is likely a company that offers such vertical integration so the customers can do what they want to do, on a platform they are familiar with.

While force.com is considered to be PaaS, Salesforce.com is well positioned in all three new segments of the cloud space totaling $113B (as BofA’s paper: 2011, it’s the year of the cloud, points out). Salesforce.com has been positioning itself well on collaboration, database and more (again more integration).

The companies integrating well with force.com (often selling as “native”) aren’t forgoing other potential markets, either. Most (if not all) offerings connect with an open API, and about half of the people asked if I use SFDC as CRM before talking about their product/service. This was prudent as potential clients are using or looking at alternatives for cost, integration, or other reasons. A recent question on a SaaS LinkedIn group asking for alternatives to Salesforce.com drew 80+ responses offering more than a dozen suggestions (many appear to have come from genuinely happy users).

If all the predictions about strong balance sheets fueling M&A become reality, how will the landscape of CRM look like in 12 months? How will this play out for the companies that built up their businesses on a platform such as force.com? Will this model look similar to that of apps on mobile platforms?

Friday, December 03, 2010

How are SaaS and Enterprise Software Sales Different?

You might have come across SaaS sales job descriptions stating “x years quota achieving sales success, preferably/ideally in enterprise software sales (and SaaS sales)”. For anyone who has done or at least has familiarity with both SaaS and enterprise sales, there are clearly some differences… or are they clear?

In an attempt to clarify without “stereotyping” too much, here’s my quick take on some key differences:

* What is being sold:
SaaS: A relationship (long-term to get the recurring revenue)
Enterprise Software: A product (relationship is also important so more products can be sold)
* Sales mode:
SaaS: Sell over the phone/web, sometimes in person for large or strategic deals
Enterprise Software: Mostly sell in person. Meetings can also take place on the phone/web
* Sales productivity:
SaaS: More deals/rep, sales cycles tend to be days to weeks
Enterprise Software: More revenue per rep, higher cost for sales. Sales cycle can be weeks but more often are months

These differences may not keep over time. With proliferation of mobile computing and Web 2.0, end users / software customers have become more comfortable with and increasingly demand more SaaS offerings. Channel partners are also looking to get in the SaaS wagon as their businesses face narrower margins on current offerings. Software vendors, to stay competitive, continue (and for some, start) offering more with a SaaS model. The gap between SaaS and enterprise software selling are narrowing, driven by the three parties’ shift to SaaS. Would you be surprised to see in the not-so-distant future, that all software sales are done on the low-risk, pay-as-you-go model?

Friday, November 19, 2010

How is your -aaS unique?

When I saw a company advertising Infrastructure as a Platform (crossing out IaaS and PaaS in the process) at the Cloud Computing Expo (http://cloudcomputingexpo.com/) earlier this month, it occurred to me that -aaS has become well accepted (and crowded) that cloud providers, builders, and integrators are looking to differentiate themselves in less familiar ways to stand out in front of customers.

Speaking with vendors at the expo, it appears many try to differentiate with price, security, scaling, and integration: more hosting services are competing on rates and promotions, cloud security, provisioning, monitoring are getting better defined, FUD on scalability, uptime, and performance are all around, and integration (blurring) of public and private clouds are discussed/debated as the current and future trends.

Though the world is becoming flatter with the internet, only a few speakers made mentions of cloud computing outside of north America. In October Beijing unveiled a five-year plan for cloud computing with a market estimated at $30B: a translation of this page http://www.hdcatv.com/hdyzk/html/2010-10/14/content_23662.htm?div=-1 can give a better idea of what this is. The market shift is taking place quickly, and this will be a huge public cloud as it takes shape. Some leaders are developing capabilities in China: EMC already built 13 sites and grew to 1000 people working on cloud in different cities there, while most people don't see the cloud computing being relevant there in the next 2-3 years.

Are you a -aaS innovator? How are you differentiating from the "imitators"?

Monday, October 18, 2010

Are Your Customer Relationships Driving Business Success?

The word customer derives from "custom," meaning "habit," and typically refers to a current or potential buyer or user of a product or service: someone who "frequents" a "shop" to make it a "habit" to "purchase" there rather than elsewhere.

Earlier this year I spoke to some MIT Leaders of Global Operations (LGO: lgo.mit.edu) students about the difference between "customers", “clients", "buyers", and "purchasers”, who they think their customers are and how understanding their customers can be pivotal for their roles and careers.

About a month ago I was reminded by Prakash Balebail of Estuate (www.estuate.com), a business partner I had the pleasure of working with while at IBM, how relationships with customers not only can indicate and drive the success of a company, but can be an identity differentiator (how others remember them with).

"All you need to remember are two things about my company," says Prakash contently, "every customer is reference-able and every customer is a repeat customer."

Isn't that something?

For Estuate to achieve this, the Estuate team has to bring significant value to their customers. Customers “value” what is different (be it service, be it product, and be it price if nothing else), and Estuate stays true to its motto: Extreme service.

Of course building an identity (of Extreme service) is not about what you say, but about what you do and the assessments that is triggered. It is about how customers perceive how they are greeted at the first meeting, about how their issues and problems are handled with professionalism, and about how they feel the door is still open for future business even after they decided to go with someone else for the time being... and throughout this journey, the customer needs perceive and value your difference. All of this assumes there is a compelling offer: in Estuate's case, partnerships with Oracle (http://solutions.oracle.com/partners/kini) and IBM (http://www.ibm.com/software/data/db2/lowerdatabasecosts/estuate.html), as well as team's deep experience form the Estuate edge.

The perceived difference that is valued (by the customers) is referred to as marginal utility in economics. Marginal utility doesn’t stay… competitors are there to neutralize marginal utility all day long. So to stay competitive in the game (to continue to have customers "frequent" your shop), one has to continue to identify the new marginal utility, perhaps instead of trying to figure out why something that used to work no longer works.

So... what is your Marginal Utility to your customers? How do you plan to continuously improve it to drive success?

Tuesday, August 31, 2010

Good Time for Investment Opportunities?

Recently a friend reached out with an opportunity to invest in a social media company that impact business metrics. It is time for interested investors to help expand their footprint and offers to the market.

Some questions come to mind: what's the current valuation of the company? Any plans for series X financing? What about terms of conversion for any convertible note? Discounts? Caps?

http://www.startupcompanylawyer.com/category/convertible-note-bridge-financing/

Is there a "pivot" - refocusing the company based on the description now and description of it at the beginning?

So a loaded question would be is this good time to invest in such opportunities (is there a good time)?

Saturday, July 31, 2010

For Friends Who are Job Searching

Over the past few months several friends and former colleagues reached out to talk about job searching. These often turn from a 10 minute conversation to 30 minutes or much longer. This entry intends to provide a few pointers I have been sharing with each person so that a bit of work can be done up front by the job seekers and save some time for everyone. Keep in mind that I'm not a professional career adviser and face challenges myself whenever I'm in that situation.

First answer a few questions for yourself:
1). Where (physically and career wise) would you ultimately like to be, and what immediate goals are you trying to accomplish?
2). Given those goals, what are the type of jobs that will get you there (you may have to do some search... the roles don't have to resemble your current title/role)?
2). What skills or strengths do you have that will have you stand out with your potential competition, and what gaps/challenges are there?

Now you know the types of role you are going after, check the "general" pay to ensure you want to spend time/energy to polish your resume, write the cover letter, and network to get that first interview. A couple of resources I like are:
http://www.glassdoor.com/ and http://salary.com/

Job searching nowadays often involve the internet as well as your network... LinkedIn has become a popularly used tool... a few articles on this topic would give you a good idea on this (if these links don't work, just do a search on your browser with "LinkedIn job search":

How LinkedIn will fire up your career http://money.cnn.com/2010/03/24/technology/linkedin_social_networking.fortune/
Improving the Odds For Changing Jobs http://online.wsj.com/article/NA_WSJ_PUB:SB10001424052748704913304575371212488670790.html

Within LinkedIn, I suggest people first build out their profiles (start by searching for a few people in the same industry with profiles that look good and model after those). From there, search for jobs that may be of interest. An easy way is to select "jobs" on the upper right and click on "advanced", then isolate the search criteria to <100 jobs to browse through. With each job, you can look for people you may know who work at that company, or people you know who may know someone there. This helps increase your chances of getting your resume to the hiring manager.

Often people complain that they never get a call back, or any kind of response. There may be many reasons for that, but often the hiring manager never even got to the resume because there are so many people applying for it... and a strong candidate who is referred (you may be just as strong) got the interview. Take one example... when I applied to an earlier role via LinkedIn and at the company's job site, I also asked a former classmate who worked at that company to pass my resume to the hiring manager. I was later told that first day the posting went up on LinkedIn, there were 30+ applications, and the fact that I was a referral helped getting my resume looked at, and getting a phone interview within the same week.

Having a strong network on LinkedIn is key for online job search, as the search results are based on your connections. A friend (<100 connections) and I (~1000) did the same query where ~10 postings showed up for her and ~200 showed up for me.

Finally, after some of the prep work is done, make sure your resume and cover letters are crisp and relevant to the job... yes, you need a different cover letter for each application. Resources can help include professional career counselors/coaches, and websites that show samples... and yes, friends, too, but again, they are not professionals the help you receive may not help you get that job you want, and the ROI of hiring a coach may be worth it.

Sunday, May 02, 2010

Schedule Changes: Annoyances and Opportunities

Parents-in-law's visa delays meant a whole slew of changes: change of their international flight tickets, domestic flight tickets upon their arrival, changes to moving logistics...

Could others airlines afford the Southwest model? As long as one does not take the flight(s), those remain as credits for them? Given the recent hikes in random fees, perhaps not... the bigger question is does the Southwest model work in long haul flights, if people just cancel or change their flights without paying that penalty whenever they please? I fly Southwest when I can because I love the flexibility. Is it good business?

Monday, March 29, 2010

Where do You Spend Your Time and Money?

Not surprisingly, many people spend lots of money on "E"... education, entertainment, eating, enjoying, earning, etc. Recently I came across a friend spending quite a bit of money on a personal coach, and another friend spending time recruiting others to join a financial investment group. Whatever happended to plain food, shelter, and clothing? Do we all have enough money saved up (our balance sheet) to ensure sufficient basic needs should something happen to our income?

Most don't think about retirement until retirement is here. This can be an ugly transition if not enough is saved up. With the economy still fragile, more and more articles on retirement and savings have popped up lately, including this WSJ article: http://online.wsj.com/article/SB126912089798665247.html?mod=WSJ_RetirementPl

I smiled when I checked my numbers as they appear to be on-track for retirement (assuming I keep working and saving), then frowned when I realized that I had to divide the number by two to account for both my husband and I... and subtract more if and when we have children.

Friends, before you make the next big purchase, or spend a large chunk of your time doing something, check your numbers and see if you still want to go ahead.

Sunday, February 28, 2010

Buying New Car in 72 Hours

Did the dealer take a loss on our new car transaction? I guess there may be an element of truth as the price (before taxes) was below invoice and according to some claims out there (http://blog.truecar.com/?p=107).

While sitting at the Berkeley library waiting for the car brakes to be checked for the nth time (the stubborn high pitch noise just would not go away) last Sunday (2/21), J and I chatted on Skype and realized that at the rate I'm driving, I'm super accelerating the repairs/maintenance schedule for the car. We decided to buy a new car at that moment, and agreed to do it fast. It's last week of Feb, so there's got to be some promotion going on. After some web research on Edmunds.com, kbb.com and test driving at a dealership that very night, we were down to a couple of models, with the occasional light hearted comment of "should we consider xyz model as well?"

By Wednesday early morning, I was half heartedly trying to convince J to consider mini cooper while we were looking at accessories we'd like on a Honda Insight. By 3pm, we had an offer accepted and were ready to get on our way to pick the car up. Note all this was done via the phone and web, during breaks/evenings while not missing a beat at work and school!

Come to think of it, our house buying processes were just as fast and efficient, though there were more elements outside of our control in that case. The learning from these: decide whether to buy, perform focused research, talk self out of regretting later by understanding how prepared I am financially for this decision, and the conditions that would not be acceptable (and be willing to walk away from something) and go at it.

In the mean time, I'm off enjoying my Insight!

Tuesday, February 16, 2010

Investment Opportunity?

One of the short sales I was following recently closed and another one is pending. Is it still a good time to buy and invest (interest rates are still low and prices have been flat)? A friend offers his step-by-step experience for his local market at http://utahdean.com/. My assessment at this point is unless I spend the time to look for gems and develop a network of people to help (as Dean does), I may be better off saving myself some trouble and put money in REIT funds? Am I missing something?

Monday, February 15, 2010

TMA - total mass allowance

Recently heard baggage fees are going up again: http://www.airfarewatchdog.com/blog/3801089/airline-baggage-fees-chart-updated/, and also came across a friend's blog on "Unbundling of Baggage Fees": http://unbundling.wordpress.com/

This reminds me of my experience and conversations on Ryanair's everything charged a-la-cart model. I like my stuff, and carry my essentials everywhere I go. If we buy plane seat by the number, wouldn't it make sense for each seat to have allotted weight... not all bags are packed equal, some little carry-on's weigh a ton. Wouldn't be easier for the airline to manage load/balance by having everyone checking in stuff to step on the scale with their stuff (under x kg/lb is included with the seat purchase, and extra charge after that)?

Sunday, February 14, 2010

In light of all the flight cancellations last week in anticipation for the big snow storm in the east coast, I wonder if there would be a way for the airline to play matchmaker for customers who would willingly give up seats to those who really need them... for the right price.

In my specific case, due to the cancellation of BOS->OAK 7:05pm flight on 2/11, I was rescheduled to 2/13 (thanks to AMEX travel that was on hold with Jetblue for about an hour). I proceeded to try flying standby on anything and everything on 2/11 without success to get back in time for a Lunar new year celebration on 2/12. I ended up purchasing a ticket with United (BOS->LAX) and another one with Southwest (LAX->OAK) to get back in time.

With this unplanned flight change and additional night of hotel stay, the extra cost ran ~$1200 for the return trip alone. As I checked in for my United flight in BOS at 5:45am on 2/12, the line for Jetblue extended all the way to security check areas.

This is the ultimate logistics nightmare: there was very little snow in Boston but much of the city was shut down on 2/10 and 2/11; conditions on 2/11 was fine for flying, but cancellations continued partly due to planes grounded in other locations.

"There were more cancellations than on 9/11."
"This is a super busy travel weekend."
"Our (Jetblue) system was recently changed."

If there had been someone on the 2/11 BOS->SFO 5:40pm flight (the one I could've booked back when I booked the flight, but opted to book BOS->OAK 7:05pm instead) who did not mind leaving on 2/13 instead (to take my seat), I would have gladly paid for such a switch.

Two questions: would it be appropriate for the airline (Jetblue in this case) to facilitate such a process in this type of situation? This looks like a business opportunity where we have willing buyers, willing sellers (assuming some don't mind giving up their seats), and an airline who may benefit by charging a modest transaction fee...